I make social campaigns that hit culture and move numbers. My work blends storytelling, creativity, and data to bring families together through play, laughter, and shared moments.
 

With over five years in social and content marketing, I’ve led audience-first campaigns across games, wellness, alcohol, plush toys, and pet care. At Relatable (What Do You Meme?), I helped grow the brand’s social presence by 7M+ followers in three years, and in my first year at Exploding Kittens, I’ve driven 600M+ organic views by producing in-house social content built to connect families through humor and gameplay, delivering measurable growth and turning casual audiences into loyal communities.
 

At the heart of my work is understanding what makes people smile, share, and engage, crafting strategies that connect emotionally and perform commercially.