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MY HIGHLIGHTS

I specialize in crafting audience-first, numbers-driven strategies that ignite engagement, forge connections, and deliver results. My approach combines cultural relevance with fresh, boundary-pushing creative ideas to keep content both dynamic and impactful.
 

With over five years of expertise in social media and content marketing, I’ve honed my skills across industries like wellness, alcohol, games, plush toys, and pet care. A key achievement includes boosting Relatable’s (What Do You Meme?) social presence by seven million followers in just three years.
 

I’ve led dozens of campaigns, managing budgets up to $100,000, and collaborated on creative development for commercials, billboards, and paid social campaigns. My experience includes producing scroll-stopping content for platforms like TikTok, Instagram, and Facebook.
 

At the heart of my work is understanding what makes audiences tick. By leveraging insights and connecting authentically, I’ve worked  to perfect the art of creating content that truly resonates, driving impactful results.

IN-HOUSE UGC 

Here are some of the top organic videos I've created from start to finish. My mission? Seamlessly blending entertainment with product-driven content.

In my 3 years of leading the creation of in-house content for Relatable, I helped grow our total follower count by 6 million and accumulated over 400M views.

Most recently, I’ve accumulated 50M views for Exploding Kittens in just four months by creating engaging, audience-first content that resonates beyond just the brands core audience.

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5.9M VIEWS 
 

365K Likes

1K Comments
 

742K Views
 

6.7M VIEWS 
 

10.5M VIEWS 
 

32K Likes

49 Comments
 

481K Likes

1.8K Comments
 

914K Likes

1.6K Comments
 

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5.1M VIEWS 
 

Likes  172K

Comments 1,863 

$150K in units sold via TikTokShop 
 

3.3M VIEWS 
 

55K Likes

162 Comments
 

1.2M Views
 

52K Likes

244 Comments
 

4.6M VIEWS 
 

554K Likes

482 Comments
 

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622K VIEWS 
 

24K Likes

116 Comments
 

670K VIEWS 
 

31K Likes

477 Comments
 

562K VIEWS 
 

34K Likes

168 Comments
 

417K VIEWS 
 

55K Likes

162 Comments
 

PAID SOCIAL

Assets I ideated and produced to drive awareness and conversions. Below are some examples of paid branded content and media partnerships I've worked on, spanning beauty, games, and plush! Click on the posts highlighted in green to view the content.

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29K LIKES 
Wellness Products

242K LIKES 
Adult Games

94K LIKES 
Seasonal Toys

119K LIKES 
Adult Games

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79K LIKES 
Family Games

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21K LIKES 
Adult Games

No longer live 
Adult Games - Discovery Video

No longer live 
Adult Games - Discovery Video

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640K Views 
Adults Games

221K Views 
Plush

540K Views 
Adult Games

1M Views 
Plush

CTV COMMERCIALS

From scripting to wardrobe. Long-form content that elicits curiosity and excitement. Here are some of my recent long-form videos. 

HydroBursts
60 Sec Product Commercial 

Creative Director: 
Joel Aguilar 

Search Party
60 Sec Product Commercial 

Creative Director: 
Joel Aguilar 

Who Killed Mia?
60 Sec Product Commercial 

Ideation Team: 
Joel Aguilar 

Ultimate Pre-Game Board Game 
60 Sec Product walkthrough 

Creative Director: 
Joel Aguilar 

ANNIMATION DIRECTION

From ideation to brand allignment, here are some of the videos I've co-directed for Emotional Support Pals, a best-selling plushie line. Each animation breathes life into the unique personalities of the characters, unified by their heartwarming theme.

"That one Clumsy Friend"


Concept: Joel Aguilar
Co-Director: Joel Aguilar

"Mother's Day"


Concept: Joel Aguilar
Co-Director: Joel Aguilar

"Not Safe!"


Concept: Joel Aguilar
Co-Director: Joel Aguilar

INFLUENCER CAMPAIGNS

From the brief to talent selection and beyond. Here are just a few of my latest influencer campaigns led by me.

ScratchPad Pro

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5 INFLUENCERS

3 MILLION LIKES 

30

MILLION

VIEWS 

4K%

SALES 

LIFT 

  • 2.2M Likes 

  • 284K Likes  

  • 408K Likes 

Menstruation Crustacean Line 

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  • 53K Likes 

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  • 125K Likes 

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  • 37K Likes 

7 INFLUENCERS

200K LIKES 

2

MILLION

VIEWS 

60%

SALES 

LIFT 

Emotional Support Plushies 

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  • 128K Likes 

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  • 143K Likes 

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  • 38K Likes 

7 INFLUENCERS

350K LIKES 

3

MILLION

VIEWS 

60%

SALES 

LIFT 

ENTRE-PURR-NEUR ðŸ’…

In 2019, my foray into marketing began with the launch of my Queer Culture drinking game on TikTok. Recognizing the power of entertaining content to foster audience connections and drive sales, I transitioned into the marketing realm by joining What Do You Meme. Here, I've crafted and licensed my latest game, slated for nationwide release this Pride Month.

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