MY HIGHLIGHTS
I specialize in crafting audience-first, numbers-driven strategies that ignite engagement, forge connections, and deliver results. My approach combines cultural relevance with fresh, boundary-pushing creative ideas to keep content both dynamic and impactful.
With over five years of expertise in social media and content marketing, I’ve honed my skills across industries like wellness, alcohol, games, plush toys, and pet care. A key achievement includes boosting Relatable’s (What Do You Meme?) social presence by seven million followers in just three years.
I’ve led dozens of campaigns, managing budgets up to $100,000, and collaborated on creative development for commercials, billboards, and paid social campaigns. My experience includes producing scroll-stopping content for platforms like TikTok, Instagram, and Facebook.
At the heart of my work is understanding what makes audiences tick. By leveraging insights and connecting authentically, I’ve worked to perfect the art of creating content that truly resonates, driving impactful results.
IN-HOUSE UGC
Here are some of the top organic videos I've created from start to finish. My mission? Seamlessly blending entertainment with product-driven content.
In my 3 years of leading the creation of in-house content for Relatable, I helped grow our total follower count by 6 million and accumulated over 400M views.
Most recently, I’ve accumulated 50M views for Exploding Kittens in just four months by creating engaging, audience-first content that resonates beyond just the brands core audience.
5.9M VIEWS
365K Likes
1K Comments
742K Views
6.7M VIEWS
10.5M VIEWS
32K Likes
49 Comments
481K Likes
1.8K Comments
914K Likes
1.6K Comments
5.1M VIEWS
Likes 172K
Comments 1,863
$150K in units sold via TikTokShop
3.3M VIEWS
55K Likes
162 Comments
1.2M Views
52K Likes
244 Comments
4.6M VIEWS
554K Likes
482 Comments
622K VIEWS
24K Likes
116 Comments
670K VIEWS
31K Likes
477 Comments
562K VIEWS
34K Likes
168 Comments
417K VIEWS
55K Likes
162 Comments
PAID SOCIAL
Assets I ideated and produced to drive awareness and conversions. Below are some examples of paid branded content and media partnerships I've worked on, spanning beauty, games, and plush! Click on the posts highlighted in green to view the content.





29K LIKES
Wellness Products
242K LIKES
Adult Games
94K LIKES
Seasonal Toys
119K LIKES
Adult Games
79K LIKES
Family Games
21K LIKES
Adult Games
No longer live
Adult Games - Discovery Video
No longer live
Adult Games - Discovery Video
640K Views
Adults Games
221K Views
Plush
540K Views
Adult Games
1M Views
Plush
CTV COMMERCIALS
From scripting to wardrobe. Long-form content that elicits curiosity and excitement. Here are some of my recent long-form videos.
HydroBursts
60 Sec Product Commercial
Creative Director:
Joel Aguilar
Search Party
60 Sec Product Commercial
Creative Director:
Joel Aguilar
Who Killed Mia?
60 Sec Product Commercial
Ideation Team:
Joel Aguilar

Ultimate Pre-Game Board Game
60 Sec Product walkthrough
Creative Director:
Joel Aguilar
ANNIMATION DIRECTION
From ideation to brand allignment, here are some of the videos I've co-directed for Emotional Support Pals, a best-selling plushie line. Each animation breathes life into the unique personalities of the characters, unified by their heartwarming theme.
"That one Clumsy Friend"
Concept: Joel Aguilar
Co-Director: Joel Aguilar
"Mother's Day"
Concept: Joel Aguilar
Co-Director: Joel Aguilar
"Not Safe!"
Concept: Joel Aguilar
Co-Director: Joel Aguilar
INFLUENCER CAMPAIGNS
From the brief to talent selection and beyond. Here are just a few of my latest influencer campaigns led by me.
ScratchPad Pro
5 INFLUENCERS
3 MILLION LIKES
30
MILLION
VIEWS
4K%
SALES
LIFT
-
2.2M Likes
-
284K Likes
-
408K Likes
Menstruation Crustacean Line
-
53K Likes
-
125K Likes
-
37K Likes
7 INFLUENCERS
200K LIKES
2
MILLION
VIEWS
60%
SALES
LIFT
Emotional Support Plushies
-
128K Likes
-
143K Likes
-
38K Likes
7 INFLUENCERS
350K LIKES
3
MILLION
VIEWS
60%
SALES
LIFT
ENTRE-PURR-NEUR 💅
In 2019, my foray into marketing began with the launch of my Queer Culture drinking game on TikTok. Recognizing the power of entertaining content to foster audience connections and drive sales, I transitioned into the marketing realm by joining What Do You Meme. Here, I've crafted and licensed my latest game, slated for nationwide release this Pride Month.
